5 Tips on How to Run A Successful Pop-up Booth At Fleas
Pop-up stores are trending in Singapore. Setting up in conventional places such as shopping malls to more exotic locations like old railway stations, museums and even in a night club. Are you starting out as a craftrepreneur, or running a thriving fashion e-commerce? Do you simply have too much stuff lying around at home? People take up booths at fleas and run pop-up stalls for various reasons, be it to clear their shit or simply to sell their products in the physical realm without incurring heavy rental costs! Fleas and pop-ups can go really well or be an absolute hell, so here are some tips from Thinges to make sure pack up your stall at the end of the day a happier and (slightly) richer.
1. Bring a Luggage for transporting products
This should be a no-brainer. A luggage will aid in your transportation and set up a lot quicker, and you don’t have to hand carry all of your items to the flea location. Imagine if it were an outdoor flea market, and you (or your poor boyfriend) had to lug heavy bags after bags of merchandise up and down to the pop-up booth under the merciless sun. T-R-A-G-I-C. Make wheels your best friend for a flea, or else you might just end up as tired as this and end up with zero energy to deal with low ballers.
2. Aesthetics Aesthetics Aesthetics!
Basically, make your pop-up booth as pretty as possible. Use appealing decorative pieces to spruce up your booth and add layers and depth to your store. Daiso is you second best friend for a flea, where you can find decorations such as artificial grass carpets, wooden stools and racks, and chalkboards all available for an affordable $2! You can also vary the size of your products or decor pieces for a more sophisticated and interesting store front.
Extra tip! Some flea organizers already provide a tablecloth for you to display your things on. However! You never know if the colour of it will affect the aesthetics of your booth. The table clothe provided might also have the flea organizer’s logo on it, which you shouldn’t cover because it’s just courteous not to! (See Tip #4)
3. Organize your booth!
A messy pop-up booth will not entice any buyers, so hide all the mess (eg. Packaging/storage) behind or under your table and banners! Have your packaging materials and bags in a centralized and reachable place so that you can serve your customers in a fast and efficient manner.
Have a money box and keep it in a safe and accessible place. You could also prepare various notes and coins for change and most importantly, use a lock! You wouldn’t want a whole day’s worth of labour at a flea to go down in vain!
4. Be friendly!
Everyone loves them a friendly human! Welcome your buyers with enthusiasm and have a blast at the flea! Arrive early to prepare and set up your booth, make small talk with fellow booth holders, and make friends with the pop-up organizers! You never know what extra perks they have for their favourite booth holders, such as that booth spot next to some aircon from indoors 😉
5. Other Things to Note
It’s best to run a flea booth with a trusted friend or buddy who can help you look after your stuff when you need to attend to a pee emergency. That being said, prepare lots of water and other essentials such as a tiny fan if your flea is held outdoors.
For an additional touch, give away freebies such as stickers to draw in the crowd (Come on, Singaporeans and free stuff? GRAB.) You could also add a little notebook in the front of your booth for buyers to sign up for your mailing list. And the most importantly:
Huat! Huat! Huat! May you sell ALL your things and earn ALL the MONEY!